Vertical Response Privacy Policy

Vertical Response is committed to protecting your privacy and utilizing technology that gives you the safest and most powerful online experience available. The following information will help you understand how Vertical Response collects, uses, and safeguards the information you provide through this Web site. Vertical Response wants to assure you that when we ask for customer information, our goal is to improve your customer experience. We will not sell your personal information to third parties for them to market their products to you.

Information Collection & Use

Vertical Response uses the information collected about you to process your order and to provide a better shopping experience. We may request that you voluntarily supply personal information for purposes such as receiving correspondence, registering on a Web site, making purchases, participating in online surveys or market research. If you elect to participate, Vertical Response may require personally identifiable information, including your name, mailing address, phone number, credit card information, or e-mail address. When you submit personal information to Vertical Response, you understand and agree that we may access, store, and use your information.

Information you provide will be safeguarded according to strict standards of security and confidentiality. Vertical Response recognizes and appreciates the importance of responsible use of the information you choose to provide. We take steps to require that our vendors, consultants, suppliers, and contractors observe our Privacy Policy with respect to security and the collection, use, and exchange of our customers’ information. They are expected to abide by the Privacy Policy when conducting work for us and are prohibited from using your personally identifiable information for any other purpose.

Communications with You: We will use your personal information to communicate with you about our site and orders you place on this Web site. Also, we may send you a confirmation email when you register with us. You may submit your email address for reasons such as registering for promotions, requesting product information, or signing up for our email newsletter and special offers. If you submit your email address, we will use it to deliver this information to you. You may easily opt-out from receiving future emails by following the unsubscribe instructions in each communication. Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders or your membership.

Security

Vertical Response is committed to protecting your personal information. Security measures are in place on this Web site to protect against the loss, misuse, and alteration of the information under our control. We offer industry-standard security measures available through your Web browser. When you are on this Web site, the sensitive information you provide such as credit card and financial information is encrypted with secure socket layer (SSL) technology and scrambled en route and decoded once it reaches us. Please remember that e-mail, which is different from the encrypted sessions above, is not secure. Therefore, we ask that you do not send sensitive information such as credit card or account numbers to us via an unsecured e-mail message.

Tracking Activity on our Web site

In order to make your visit to our Web site as productive as possible, we track activity on our Web site. However, we want you to know that the tracking technology we use does not identify any personal information about you. It cannot retrieve data from your hard drive, pass on computer viruses, or capture any personal information about you, such as your name, address, phone number, or email address. We only know who you are if you tell us.

As is true with most Web sites, we gather certain information automatically when individuals browse our site and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this non-personal information to analyze trends, to administer the site, to track users’ movements around the site, and to gather demographic information about our user base as a whole, in order to improve the functionality of the Web site. We use a third-party tracking service that uses technology to track this non-personally identifiable information about visitors to our site in the aggregate.

We use cookies to improve your shopping experience. Cookies are small pieces of information that are stored by your Web browser on your computer’s hard drive. A cookie may contain information (such as a unique user session ID) that is used to track the pages of the Web sites you’ve visited. The information in cookies helps to serve you better by keeping track of your order when shopping on this site; it also helps us improve site design. We do not store sensitive information, other than your name, in your cookies. Most Web browsers automatically accept cookies, but you can set your browser to decline cookies. Even if your Web browser is set to decline cookies, you can use many of the features within this site. However, you will not be able to place an order or retrieve your order status.

Some of our business partners may use cookies on our site. We have no access to or control over these cookies. This privacy statement covers the use of cookies by Vertical Response only and does not cover the use of cookies by any third parties.

Other Web Sites Linked to Vertical Response’s Web Sites

Vertical Response is not responsible for the content or information practices employed by other Web sites that are linked to or from this Web site. In most cases, links to non-Vertical Response Web sites are provided solely as pointers to information on topics that may be useful to the users of this Web site.

Contacting Vertical Response

Vertical Response is committed to ensuring that the information we obtain and use is accurate. Please use the contact information below to ask questions or review, update or correct the personally identifiable information that was collected online from you. If you have questions regarding this Privacy Policy, the practices of this Web site or your dealings with this Web site, Vertical Response provides the following convenient ways to contact us:

Vertical Response
Attn: Privacy Program Office
501 2nd Street 700
San Francisco, CA 94107

If more information is needed, help is available through theVertical Response Privacy Program Office at merchengines@verticalresponse.com.

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